Meaningful Labels
By Brian C. Howard | October 15, 2004
thegreenguide.com
“Some labels are highly meaningful, while others are misleading or even deceptive,” says Urvashi Rangan, Ph.D., director of the Eco-Labeling Project for Consumers Union. What to do? Read with X-ray eyes: The best labels are transparent, hide nothing and have no conflict of interest. Here are some.
USDA Certified Organic
Foods carrying this label must be produced without antibiotics, hormones, genetic engineering, radiation or synthetic pesticides or fertilizers.”It took a long time [10 years] to develop the USDA organic label, but it is highly meaningful for foods,” Rangan says, explaining that the organic standards were developed with broad public support and that the label requires certification by independent, government-accredited organizations.
The USDA-certified organic cotton label is also highly meaningful, but personal-care products bear watching, due to ongoing but thus-far unsuccessful attempts by industry to dilute the organic standards.
Local and Regional Labels
Federal truth-in-advertising laws cover origin designations, and local/regional food labels are starting to contend with imports from abroad. Many farmers’ markets impose strict local-origin requirements on vendors, and a number of stores, such as Wild Oats, often have local-food displays. The California Clean label is organized by small-scale, in-state farmers (www.californiaclean.com), and the Appalachian Harvest label (www.asdevelop.org, 276-623-1121) is overseen by Appalachian Sustainable Development in southwest Virginia and northeast Tennessee. The Core Values Northeast label marks apples from New York and New England grown with integrated pest management (IPM) techniques, which minimize the use of synthetic pesticides. Managed by the IPM Institute of North America (www.corevalues.org, 608-232-1528).
Protected Harvest is a new label for IPM-grown foods. Healthy Grown Potatoes from Wisconsin currently bear this label (www.protectedharvest.org).
Bird Friendly: This coffee and chocolate label, overseen by the Smithsonian Migratory Bird Center (www.nationalzoo.si.edu/smbc, 202-673-4908) and verified by organic inspectors, ensures that growing techniques preserve ample shade cover and provide sufficient habitats for avifauna.
Certified Humane Raised and Handled: This relatively new program sets verifiable standards of treatment for livestock that go above and beyond current laws, including prohibiting growth hormones and non-therapeutic antibiotics, giving animals space to exercise in and requiring stricter environmental controls. Overseen by Humane Farm Animal Care (www.certifiedhumane.org, 703-435-3883).
Grass-Fed. Cows and sheep fed their traditional diet—grass—tend to have a lower impact on the environment than those raised on grains in industrial feedlots. Grass-fed meat is lower in overall and saturated fat and has more omega-3 fats and vitamin E. The term “grass fed” itself, however, isn’t well regulated, and such a label doesn’t necessarily mean cows spent their whole lives eating the stuff. Some companies have advertised their beef as “grass-fed” even though the fine print adds “grain-finished for flavor,” which can mean months in feedlots.
Green Seal: This venerable nonprofit provides independent certification based on its high eco-standards for a wide range of products, including paper, paints, adhesives, household and industrial cleaners, windows, heating and cooling units and hotels (www.greenseal.org, 202-872-6400).
Forest Stewardship Council: This international accreditor has developed standards for certifying wood products harvested from well-managed forests (www.fscus.org, 877-372-5646). Its certifiers include Rainforest Alliance (www.rainforestalliance.org) and Scientific Certification Systems (www.scscertified.com).
Fair Trade: Administered in this country by the nonprofit group TransFair USA, this label ensures that a minimum price or living wage has been paid to farmers and laborers. Coffee, tea, chocolate, mangoes, bananas and pineapples so far bear this expanding mark, which is rated “highly meaningful” by CU. At the same time, some businesses, perhaps desiring to cash in on TransFair’s success, have begun selling products marked “fairly traded” or something similar. Such labels may or may not be backed by independent certifiers, and must be analyzed on a case-by-case basis. Whole Foods, for instance, eschews TransFair in lieu of using its own system to vet its products.
Read in original context: http://www.thegreenguide.com/food/buying/meaningful-labels/1
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Label Decoders
When buying coffee and meats, it can be hard to determine what all those labels mean. Check out these interactive sites to decode those labels!
Coffee Decoder
Beef Decoder